Marketing & Growth
Marketing decisions are only as good as the data behind them. We fix the measurement first, so you know what is actually working, then build the reporting, optimisation and AI tooling on top of numbers your team trusts. It is where our analytics background and our AI engineering meet.
Who it is for
This service is for marketing teams and agencies who spend real money on acquisition and want clearer answers about what it returns.
- In-house marketing teams who no longer trust their dashboards or cannot reconcile them with sales data.
- Agencies that need consistent tracking and reporting across many client accounts.
- Growth teams running paid media across several ad platforms and wanting optimisation based on real conversions.
- Marketing leaders who want AI to take on analysis and reporting work, not just write copy.
Problems it solves
- Conversions are missing, duplicated or counted differently in every tool.
- Ad platforms each claim credit for the same sale, and nobody knows the true cost of a customer.
- Weekly reports take a day to build and still do not explain why numbers moved.
- Consent and privacy changes broke tracking, and nobody noticed for weeks.
- Campaign decisions rely on whoever shouts loudest rather than on evidence.
What we build
- Tracking and measurement
- An audit and rebuild of your tracking setup across website, app and ad platforms, with a documented measurement plan, consent-aware data collection and checks that flag breakages early.
- Attribution and analytics
- A clear view of which channels and campaigns drive revenue, combining analytics, ad platform and back-office data in your warehouse, with definitions everyone agrees on.
- Paid media performance
- Conversion signals that ad platforms can optimise against, structured testing, and regular performance reviews that lead to concrete budget and creative decisions.
- AI agents for marketing teams
- Assistants that answer questions about performance in plain English, write the first draft of reports, spot anomalies and prepare campaign checks, working from your own data.
How an engagement runs
The same five phases as every project, adapted to this service.How we work
Measurement audit
We review what is tracked today, where it breaks, and how far the numbers are from your back-office truth.
Plan
We agree the events, definitions and reports that matter, and the order in which to fix things.
Implement
We rebuild tracking, data pipelines and dashboards, validating each change against real conversions.
Automate
We add automated reporting, alerts and AI assistants once the data underneath is reliable.
Optimise and support
We run regular performance reviews with you and keep the measurement healthy as sites, platforms and regulations change.
Good to know
Privacy-aware by design
Tracking respects user consent and data-protection rules in the markets you operate in, including GDPR and LGPD.
Platform-neutral
We work with the analytics tools and ad platforms you already use and recommend changes only when there is a clear reason.
Related use cases
Not sure your marketing numbers add up?
Tell us what you measure today and what you would like to know. We will start with an honest look at the gap.
Start a conversation